The Four Pillars is an 80,000 word manuscript about entrepreneurial behaviour and innovation. In it I try to explain that the two things are in fact synonymous. Entrepreneurs are innovative and innovation is the basis of all entrepreneurial behaviour, therefore we are all innately entrepreneurial. So what is it that conspires to defeat us time and again? The text is based on my 25+ years of experience as a dot com CTO, ERP consultant, entrepreneur and converted cynic, during which time I worked for numerous global institutions that I do not care to name (and shame).
Among other things, if you ever want to know how to get innovation to work in a large, complex organization and are prepared to stop lying about the success of forced initiatives like your ‘innovation portal’, then this is a book for you.
You can download the introductory chapter here.
